Businesses face a number of decisions about the product or products they will sell.  When writing this section of your business plan, try to convince the reader that you have thoroughly examined the options open to you, and have determined the appropriate product or combination of products. You must demonstrate that this product mix suits the market you have described. You must also demonstrate that your business is capable of selling this product(s) and keeping up with the market sufficiently to maintain a competitive product mix.  Think about how you will position this product in the market, how you will modify or update your product if necessary, and how your organization could innovate new products.

A list of some of these and other considerations:

>  Have you considered all alternatives to your current product mix?

>  Are other products substitutable for the product(s) you will sell?

>  Does your product mix meet the market needs?

>  Is your product(s) easily copied or subject to “spin-offs”?

>  Is this product mix compatible with your company’s' long term objectives?

>  Will some of your products compete against one another?

>  Should you pursue a limited or diversified product mix?

>  Is your product subject to obsolescence?  Does it have a lifecycle?

>  Is your product easily modified or updated?  Can new and improved versions be offered?

>  Is your business able to innovate new products as the need arises?

>  Are your products consumable or durable?